Ivy Lounge
Service
Art Direction, Branding, Design, Logo
Client
Marriott Executive Apartment
Year
2023
Concept
Ivy is a plant that has been used for centuries in art and literature as a symbol of perseverance, strength, and unity.
- Togetherness: Ivy grows and intertwines around structures, creating a web of interconnectedness. This can represent the idea of unity and coming together to achieve a common goal.
- Elegance: Ivy is a beautiful plant with leaves that exhibit a unique and intricate pattern. It can be seen as a symbol of sophistication and grace.
- Everlasting life: Ivy is an evergreen plant that does not shed its leaves. This can symbolize the idea of endurance, resilience, and immortality. Overall, incorporating ivy into a logo can evoke feelings of unity, elegance, and the idea that something will last forever.
