Sabawi Coffee

A tribute to Ethiopia's heritage and the Queen of Sheba. A Coffee company dedicated to crafting bold, flavorful experiences deeply rooted in Ethiopian culture.
Sabawi Coffee

Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.


We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.

We have devised the brand name “Sabawi Coffee” to express the historical significance of the Queen of Sheba. Sabawi Coffee is a recently established coffee company that seeks to honor Ethiopia’s rich heritage by offering customers a robust and flavorful coffee experience that is deeply rooted in its culture. Our objective was to create a brand identity for Sabawi Coffee that would effectively convey its distinct mission and values. We have crafted a brand identity that is both daring and refined, accompanied by the tagline “Celebrate your Heritage with Bold Flavor.” This tagline encapsulates the brand’s essence and its unwavering commitment to delivering exceptional coffee and celebrating cultural authenticity.

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